Boards · Executive Teams · Marketing Leaders
The Invisible Race
How AI Search Is Reshaping Who Gets Found
For boards, executive teams, and marketing leaders who need to understand why AI has quietly changed who gets found. Will opens with where the room actually stands in ChatGPT, Perplexity, and Google AI Overviews, then shows the mechanism underneath it: these models can only recommend what they have read about you, so coverage is the whole game. From there it becomes practical. Video is the highest-leverage thing a busy leader can produce, because one recording yields a transcript, and a transcript becomes clips, articles, newsletters, and answers to the questions customers are already asking. Attendees leave with the five-move workflow that turns that into a routine, real numbers from client work, and a clear first action for the week.
The Proof Behind This Talk
Xponent21The agency doing this work nationally — 4× organic visibility for Pool Brokers, AI Overview placements for EPD.