Workshop
PastThe Invisible Race
On July 29, 2026, Will Melton led Expert Session — Emerging Trends Impacting Local Business for InUnison of Central Virginia at InUnison Office in Richmond, VA.
A 60-minute expert session for the owners, founders, and decision-makers behind Central Virginia's local businesses. Will covered how AI is moving into the customer journey, why it quietly changed who gets discovered, and the coverage-first workflow that puts a local brand back into the answer. Attendees left with a live read on their own AI visibility and one action to take that week.
- Host
- InUnison of Central Virginia
- Event
- Expert Session — Emerging Trends Impacting Local Business
- Date
- Time
- 9:00 AM – 10:00 AM ET
- Location
- InUnison Office, Richmond, VA
- Audience
- Owners and decision-makers at local, independent businesses in Central Virginia
Watch the talk
About this talk
The talk argues that AI has moved into the customer journey and quietly changed who gets discovered. Will walks through the coverage-first workflow that puts a local brand back into AI answers, including a live read on each attendee's AI visibility and one action to take that week.
About the event
InUnison of Central Virginia is the local, independent business collaborative for the Richmond region. Its Expert Sessions are small, discussion-driven sessions for business owners covering how AI affects the customer journey, emerging trends, and practical tools owners can use. This session ran 9:00-10:00 AM at the InUnison office.