Podcast Appearance
PastUnmasked Podcast: Innovative Marketing and AI
On August 7, 2024, Will Melton appeared on Paul Blacker.
A 47-minute episode of the Unmasked podcast (August 7, 2024) on Will's path from childhood ventures to leading Xponent21, how digital marketing changed between 2011 and 2024, and building Richmond Water, a sustainable water brand.
- Host
- Paul Blacker
- Event
- Unmasked
- Date
- Location
- Virtual · Virtual
About this talk
Will traces his early ventures and how he came to run Xponent21 by age 20. He walks through how digital marketing moved from easy Google Ads wins to a competitive, heavily automated field where AI plays a growing role, while brand strength and human judgment still matter. He also covers Richmond Water, a refillable aluminum bottle brand with outdoor refill stations, and Xponent21's plans for video production and franchising Richmond Water.
About the event
Unmasked is a biweekly podcast available on Apple Podcasts. This episode, "Innovative Marketing and AI: Insights from Will Melton," runs 47 minutes.