Lunch & Learn Sponsorship

Give Sales a Reason to Call.
Give AI the Floor.

Sponsor a Lunch & Learn on AI, and hand your sales team the one thing cold outreach never has: a real reason your customers want to pick up.

Sponsor a Lunch & Learn How it works

Your customers are already trying to figure out AI. That's the opening. Sponsor a Lunch & Learn, put your name on it, and give your sales team a warm, local reason to reach every account on their list — no pitch, no ask, just something worth showing up for. We deliver the AI content. You deliver the invite. Your team walks away with the facetime and the follow-up they've been fighting for all quarter.

How it works

Six steps. One filled room.

1

Pick your topic

Matched to what your list actually wants to know about AI.

2

We build your branded RSVP page

Your name, your logo, your invite.

3

We hand you the copy

Invite and follow-up emails, ready to send.

4

Your team sends it

To the customers and prospects they're trying to move.

5

Will delivers the talk

Real, practical AI content, tailored to that room.

6

Your team follows up

With an account that now owes them a conversation.

Topics available

Pick the one your list is asking about.

Most Requested

Growing Your Business with AI

The playbook for turning AI from experiment into revenue — where it fits, what it replaces, and how to measure it.

Winning in AI Search

How ChatGPT, Google AI Overviews, and Perplexity are changing how their customers get found — and what to do about it.

AI Integration

Where AI actually fits into a team's day-to-day — practical adoption, not theater.

Vibe Coding / Building with AI

What non-developers can now build themselves — and why that changes the shape of every team.

Your speaker

Will Melton

Will Melton is the founder and CEO of Xponent21, a Richmond-based AI SEO and digital marketing agency, and founder of AI Ready RVA, a nonprofit bringing practical AI literacy to businesses and communities across the region.

Will has spent the past two years researching how brands earn visibility inside AI-generated answers — the same forces now shaping how your customers find, trust, and choose the businesses they buy from. That research sits behind Xponent21's proprietary AI visibility tools and has made Will one of the leading voices on AI SEO, cited alongside a growing body of work tracking brand performance across Google AI Overviews, ChatGPT, Claude, and Perplexity.

In 2026, Will set out to build 52 apps in 52 weeks — a public build-in-public challenge that's already produced more than 40 working AI-powered tools, each one a real answer to a real business problem. It's the same instinct he brings to every talk: less theory, more "here's what to actually do Monday morning."

He teaches AI and business strategy at the University of Richmond, and has been named to Virginia Business Magazine's 100 People to Meet and Style Weekly's Top 40 Under 40.

What's included

Everything but the invite list.

  • A talk tailored to your audience
  • Branded RSVP page, hosted and ready to share
  • Invite + follow-up email copy, done for you
  • Lunch coordinated for up to 20 guests (nominal per-head fee beyond 20)

Pricing

Starting at $5,000

Sponsoring an audience that's also a fit for Xponent21? Ask about qualifying rates.

Sponsor a Lunch & Learn