Webinar
PastWinning the Attention War: Leveraging Video in the Era of AI
On August 1, 2025, Will Melton spoke at Xponent21 Webinar for Xponent21 virtually.
How video content has evolved from a marketing add-on to the cornerstone of visibility in an AI-driven world. As LLMs power search, traditional SEO tactics are no longer enough.
- Host
- Xponent21
- Event
- Xponent21 Webinar
- Date
- Location
- Virtual · Virtual

About this talk
How video content has evolved from a marketing add-on to the cornerstone of visibility in an AI-driven world. As LLMs power search, traditional SEO tactics are no longer enough.