Course
UpcomingBuilding Brand Authority in an AI-Driven Search World
On April 28, 2027, Will Melton will lead Building Brand Authority in an AI-Driven Search World for University of Richmond at University of Richmond in Richmond, VA.
4-session in-person cohort (Wednesdays 8:30am–12:30pm, April 28 – May 26, 2027; no class May 12) teaching marketers, communicators, and strategists how to build brand visibility and authority across ChatGPT, Perplexity, Google AI Mode, and other AI-driven search platforms. Covers AI discovery foundations, content strategy & AI SEO planning, hands-on content creation, and visibility measurement.
- Host
- University of Richmond
- Starts
- Time
- 8:30 AM – 12:30 PM ET
- Location
- University of Richmond, Richmond, VA
- Audience
- Marketers, communicators, and strategists
About this talk
Covers AI discovery foundations, content strategy and AI SEO planning, hands-on content creation, and visibility measurement across ChatGPT, Perplexity, Google AI Mode, and other AI-driven search platforms.
About the event
Four in-person sessions at the University of Richmond School of Professional & Continuing Studies, on Wednesdays from 8:30 AM to 12:30 PM, April 28 through May 26, 2027 (no class May 12).