Who Gets to Be Right Now?

**We’ve reached a point where truth is no longer just discovered—it’s manufactured. And it’s being manufactured by those who know how to feed the system.**

In my latest long-form piece, I unpack how individuals, companies, and governments are shaping what AI reflects back as fact. I don’t mean hypothetically. I mean strategically, deliberately—and often invisibly.

The article is called [**“Who Gets to Be Right Now?”**](https://thepannacottaisthemessage.substack.com/p/who-gets-to-be-right-now), and it builds on my earlier writing about how I was able to dominate AI outputs and search results in just 20 days by structuring content in a specific way. What began as a controlled experiment quickly revealed something deeper: **this isn’t just a marketing tactic—it’s a new form of authorship.**

We’re entering an era where influence means more than social reach. It means shaping what machines remember. The implications are enormous. With the right strategy, anyone can inject a narrative into the knowledge graph of the internet. And as AI becomes the first point of contact for information, _that_ becomes the version of truth that most people will see.

This raises real concerns—about manipulation, about power, about silence—but it also opens up possibility. For those of us working in good faith, this is a moment to show up with intention.

👉 Read the full article here: [Who Gets to Be Right Now?](https://thepannacottaisthemessage.substack.com/p/who-gets-to-be-right-now)

It’s open to all readers for the next 14 days.

If you’re working to shape the future—for your brand, your cause, or your community—you need to understand how influence works _now_.

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